Yoo Interiors

Book Review

Interiors by Yoo with over 192 pages  brings together Yoo’s most cutting-edge interior design projects for hotels and private residences around the world; it includes feature pages on the yoo’s eighteen style palettes; and thought-provoking interviews with each designer. It aims to inspire the reader with design advice and thoughts from four of the most talented names in the design world: superstar designer Philippe Starck, Jade Jagger,  Marcel Wanders and  Kelly Hoppen MBE.

The Yoo Interiors is a must have book for all practising and aspiring interior designers. It is  vibrant  collection of some of the best designers in the world to be used as a manual for inspiration and ideas.  As John Hitchcox, yoo’s Chairman, explains in his personal introduction, “This book is a collection of our work, a tool to stimulate you into thinking about the kind of things you want to surround yourself with at home.”

Through showcasing Yoo’s various style palettes, including the distinctive ‘Culture’ designs from Philippe Starck, the surreal ‘Eclectic’ style of Marcel Wanders, the timeless ‘Urban’ palette synonomous with Kelly Hoppen and the 1970s ‘Disco’ theme palette by Jade Jagger, the book imparts ideas about how to create a living space that is right for you.

As celebrated French designer and co-founder of Yoo, Philippe Starck explains, “The family of Yoo styles has been put together so that we can help people make the right choices. This book is simply a method of assisting you in identifying your own individual style.”

Formed a decade ago by property mogul John Hitchcox and celebrated French designer Philippe Starck, Yoo  is an international branding, design and investment property company enhancing the quality and adding value to development projects in major towns and cities across the world.

Over the past ten years Yoo has been working across the world with international partners on a variety of landmark buildings and large residential projects throughout Asia, Australia, Europe, North and South America and the Middle East. Currently Yoo has 42 projects in 27 countries and is involved in the development of more than 10,000 apartments valued at $7 billion.

Launched in the UK in 2009 and more recently in Taiwan and France, “Interiors by yoo” has sold more than 30 000 copies internationally.

continue reading LivingPod interview with John Hitchcox, yoo’s Chairman.